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SAP Certified Associate - Implementation Consultant - SAP Emarsys Sample Questions (Q14-Q19):
NEW QUESTION # 14
You are preparing for a big in-store event. You want to use the data collected from the in-store event for a follow-up campaign. Specifically you want to segment by the registration source and the registration date.
What custom field types do you need to create? Note: There are 2 correct answers to this question.
- A. Multiple choice
- B. Date-entry
- C. URL field
- D. Single choice
Answer: B,D
Explanation:
To segment by registration source and date:
* Option A (Date-entry):Correct. A date field is needed to store and filter by registration date.
* Option C (Single choice):Correct. A single-choice field (e.g., dropdown) can store the registration source (e.g., "In-Store Event").
* Option B:Incorrect. Multiple choice is unnecessary since each contact has one source.
* Option D:Incorrect. URL field is irrelevant for this data.The SAP Emarsys Help Portal under "Field Editor" confirms these field types for segmentation.References:SAP Emarsys Help Portal - "Field Editor" (https://help.emarsys.com/).
NEW QUESTION # 15
Only 50% of the push messages in your test campaign are delivered. The error messages indicate issues with the Mobile Engage push token. Which of the following could be the cause? Note: There are 3 correct answers to this question.
- A. Invalid personalization token
- B. Outdated app version
- C. Incorrect campaign criteria
- D. Incorrect segment criteria
- E. Outdated app certificate
Answer: A,B,E
Explanation:
Mobile Engage push token issues in SAP Emarsys:
* Option B:Correct. An outdated app certificate (e.g., APNs, FCM) can invalidate tokens, preventing delivery.
* Option D:Correct. An invalid personalization token in the message can cause delivery failures.
* Option E:Correct. An outdated app version may not refresh tokens correctly, leading to errors.
* Option A:Incorrect. Campaign criteria affect targeting, not token validity.
* Option C:Incorrect. Segment criteria define recipients, not token-related delivery.The SAP Emarsys Help Portal under "Mobile Engage" lists these as common issues.References:SAP Emarsys Help Portal
- "Mobile Engage" (https://help.emarsys.com/).
Below is the seventh batch of 10 questions (61-70) related to SAP Emarsys, with answers verified against official SAP Emarsys documentation as of March 07, 2025. Each question follows the requested format, including a comprehensive explanation and references to official SAP sources where applicable.
NEW QUESTION # 16
Which of the following problems can the Email Campaign Check identify? Note: There are 3 correct answers to this question.
- A. Image Domain Consistency (same parent domains)
- B. Subscriber validation (active/inactive subscribers)
- C. Custom email footer (unsubscribe links)
- D. Throttling recommendations (campaign sending rate)
- E. Image URLs (phishing links)
Answer: A,C,E
Explanation:
The Email Campaign Check in SAP Emarsys scans for issues before launch:
* Option B:Correct. It checks if image domains align with the sender domain to avoid deliverability issues.
* Option C:Correct. It flags suspicious image URLs that might indicate phishing risks.
* Option E:Correct. It ensures the footer includes required elements like unsubscribe links for compliance.
* Option A:Incorrect. Subscriber status is managed at the database level, not checked per campaign.
* Option D:Incorrect. Throttling is a send-time setting, not part of the pre-launch check.The SAP Emarsys Help Portal under "Email Campaign Check" lists these checks.References:SAP Emarsys Help Portal - "Email Campaign Check" (https://help.emarsys.com/).
NEW QUESTION # 17
You want to collect data from contacts using forms. Which forms does SAP Emarsys Customer Engagement offer? Note: There are 3 correct answers to this question.
- A. Newsletter Registration
- B. General Registration
- C. Background Registration
- D. Change Profile
- E. Consent Management
Answer: A,B,D
Explanation:
SAP Emarsys provides several form types to collect contact data:
* Option A (General Registration):Correct. This form is used for new contact sign-ups, collecting basic information like email or name.
* Option B (Newsletter Registration):Correct. Specifically designed for subscribing contacts to newsletters, often with opt-in options.
* Option C (Change Profile):Correct. Allows contacts to update their existing profile data (e.g., preferences, contact details).
* Option D:Incorrect. "Background Registration" is not a recognized form type in Emarsys documentation.
* Option E:Incorrect. While consent management is a feature, it's not a distinct form type; it's integrated into other forms like Newsletter Registration.The SAP Emarsys Help Portal under "Forms" lists General Registration, Newsletter Registration, and Change Profile as standard options.References:SAP Emarsys Help Portal - "Forms" (https://help.emarsys.com/).
NEW QUESTION # 18
You have set up a sequence-based conversion for Event Attribution. The sequence is Wishlist + Add to cart, with a last-touch attribution model and a 7-day attribution window. A contact adds an item to her wishlist and then, 8 days later, adds the item to her cart. Why does this sequence NOT qualify as a conversion?
- A. Because the contact would have to make a purchase for the sequence to count as a conversion.
- B. Because none of the events within the sequence occurred within the attribution window.
- C. Because there must be at least 3 events in a sequence to count as a conversion.
- D. Because only one of the events in the sequence occurred within the attribution window.
Answer: D
Explanation:
In SAP Emarsys Event Attribution, a sequence-based conversion requires all events to occur within the attribution window:
* Option B:Correct. The wishlist event occurred 8 days before the add-to-cart event, exceeding the 7-day window. Only the add-to-cart event (last touch) falls within the window relative to itself, but the sequence requires both events to be within 7 days of each other.
* Option A:Incorrect. The sequence defines the conversion (Wishlist + Add to cart), not a purchase, unless specified otherwise.
* Option C:Incorrect. A sequence can have 2 events; 3 is not a requirement.
* Option D:Incorrect. The add-to-cart event did occur within the window (day 8), but the wishlist event (day 0) did not relative to it.The SAP Emarsys Help Portal under "Event Attribution" explains attribution windows and sequence rules.References:SAP Emarsys Help Portal - "Event Attribution" (https://help.emarsys.com/).
NEW QUESTION # 19
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