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Salesforce Preparing for your Salesforce Certified Marketing Cloud Consultant Exam Sample Questions (Q138-Q143):

NEW QUESTION # 138
Northern Trail Outfitters has recently configured MobileConnect and wants to perform single send-outs from within MobileConnect using data extensions that contain automatically refreshed segments.
Which two fields would need to be added to enable these data extensions for sending? (Choose 2 answers)

A. A field of Text type containing the country code plus mobile number
B. A field of Locale type containing the locale code
C. A field of Locale type containing the country code
D. A field of Phone type containing the mobile number

Answer: C,D

Explanation:
Explanation
To enable data extensions for sending SMS messages from MobileConnect, Northern Trail Outfitters should add two fields to their data extensions: a field of Locale type containing the country code and a field of Phone type containing the mobile number. These fields are required for MobileConnect to identify and send messages to mobile subscribers.
References:https://help.salesforce.com/s/articleView?id=sf.mc_moc_create_a_data_extension_for_mobileconnec

NEW QUESTION # 139
A marketer wants to capture open-ended feedback from customers via SMS and write it to a data extension.
How could MobileConnect be used to accomplish this?

A. Use a vote/survey message template to capture the response.
B. Use an outbound message template with embedded AMPscript to capture the response.
C. Use a text-response message template with embedded AMPscript to capture the response.
D. Use an info capture message template to capture the response.

Answer: D

Explanation:
Comprehensive and Detailed Explanation:
The correct answer is B - Use an info capture message template to capture the response.
* Info Capture templates are designed specifically to collect information via SMS (like survey responses, open text feedback, or registrations).
* MobileConnect automatically writes the captured information to a selected Data Extension when using this template type.
# Why others are wrong:
* A: Text-response messages are simple replies and do not auto-capture or save open-ended feedback to Data Extensions.
* C: Outbound templates are designed for sending messages, not capturing replies.
* D: Vote/survey templates are for fixed response options (e.g., 1 for Yes, 2 for No) - not open-ended text.
Exact Extract from Salesforce Official Documentation:
Salesforce Help - MobileConnect Info Capture Template:
"Use an Info Capture message template to collect and store SMS responses in a designated data extension." (Source: https://help.salesforce.com/s/articleView?id=sf.mc_ms_info_capture.htm)
-

NEW QUESTION # 140
Northern Trail Outfitters (NTO) stores customer purchase data m an external system. NTO ingests this data into Marketing Cloud through a file drop automation. The automation contains an import activity which overwrites a staging data extension, as well as an SQL Query activity which brings this data into a sendable data extension.
NTO's marketing manager wants to be informed If mort than 1,000 records are ever imported through this automation, and would also like to prevent the sendable date extension from being updated that day.
Which solution ts appropriate m this situation' A. Q Split the existing activities into two separate automations.

A. Implement a Wait Activity to wait until the data extension is populated with records.
B. Place a Verification Activity between the import and SQL Query activity.
C. Write a custom SSJS script to
D. validate the row count of the staging data extension and send a notification email.

Answer: B

Explanation:
By placing a Verification Activity between the import and SQL Query activities, you can check to see if more than 1,000 records have been imported from the external system.
If the row count exceeds 1,000, the automation can be paused and a notification email can be sent.
This will allow NTO's marketing manager to be informed if more than 1,000 records are imported, and will also prevent the sendable data extension from being updated that day.
For further information, please refer to the following Salesforce documentation:
* Automation Studio Overview: https://help.salesforce.com/articleView?id=mc_as_overview.htm&type=5
* Automation Studio Activities: https://help.salesforce.com/articleView?id=mc_as_activities.htm&type=5
* Verification Activity in Automation Studio: https://help.salesforce.com/articleView?id=mc_as_verification_activity.htm&type=5
* Wait Activity in Automation Studio: https://help.salesforce.com/articleView?id=mc_as_wait_activity.htm&type=5

NEW QUESTION # 141
A customer wants to display a subscriber's first name and the date of send in its monthly newsletter.
Subscriber first name data is stored in a data extension that will not be used in the send definition.
Which option should be in this scenario?

A. AMPscript
B. SQL Query
C. Guide Template Language
D. Personalization strings

Answer: A

NEW QUESTION # 142
Northern Trail Outfitters (NTO) has been storing web behavior in a data extension for several years. They have indicated that with several hundred million rows, there has been an impact on performance. NTO indicates they only need to store data from the previous twelve months, which will not exceed eighty million rows.
Which two methods would allow them to utilize a Retention Policy?
Choose 2 answers

A. Clear data from the current data extension completely, then reconfigure a Retention Period via Email Studio.
B. Replace the current data extension with a new data extension configured with a Retention Period.
C. Delete data from the data extension prior to twelve months ago, then configure a Retention Period via Contact Builder.
D. Reconfigure the current data extension as-is with a Retention Period via Contact Builder.

Answer: B,C

Explanation:
Comprehensive Explanation:
In Salesforce Marketing Cloud, applying a Retention Policy to a data extension helps manage data storage by automatically deleting records after a specified period.
* Option B: By deleting data older than twelve months, NTO ensures that only relevant data remains.
Subsequently, configuring a Retention Policy via Contact Builder will automate the deletion of records beyond the desired retention period moving forward.
* Option D: Creating a new data extension with a predefined Retention Policy is a proactive approach.
This ensures that only data within the desired retention period is stored, and it avoids potential issues with applying retention policies to existing data extensions that have exceeded certain thresholds.
Reference:
Salesforce Help: Manage Data Retention Policy

NEW QUESTION # 143
......

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Salesforce Preparing for your Salesforce Certified Marketing Cloud Consultant Exam Sample Questions (Q138-Q143):

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